Privacy Policy

Effective Date: October 20th 2020
Last Updated: April 20th 2026

Emergence Audio LLC (“Emergence Audio,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from https://emergenceaudio.com (the “Site”). It also describes the rights you have in relation to that information.

This Privacy Policy forms part of our Terms and EULA. For details about cookies and similar technologies, please see our Cookie Policy.

1. Data Controller

The data controller responsible for your personal information is:

Emergence Audio LLC
P.O. Box 615
Glastonbury, CT 06033
USA
Email: [email protected]

If you have any questions about this Privacy Policy or how we handle your data, please contact us at the email address above.

2. Information We Collect

We collect personal information in three ways: (a) information you provide directly, (b) information collected automatically through your use of the Site, and (c) information we receive from third parties.

Information You Provide

Account information: name, email address, password (stored in hashed form), and optional profile details.
Order information: billing name, billing address, email address, phone number (if provided), purchased products, and order history.
Payment information: processed directly by PayPal. We do not store, archive, or retain credit card numbers or PayPal account credentials on our servers.
Communications: information you send us through contact forms, support requests, product reviews, or email.
Marketing subscriptions: email address and, where provided, phone number for newsletter, product, and SMS communications.
Gift card recipient information: name and email address of any recipient you designate when purchasing a gift card.
Wishlist data: products you save to your wishlist while logged into your account.
Instrument Finder responses: answers you provide to the quiz and the recommendations returned to you.

Information Collected Automatically

Device and usage data: IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, click paths, and timestamps.
Cookies and similar technologies: see our Cookie Policy for the full list.
Session recordings and heatmaps: we use Microsoft Clarity to record anonymized session interactions (mouse movement, clicks, scroll depth) to understand how the Site is used.
Shopping activity: cart contents, abandoned cart status, and order attribution data used to attribute sales to traffic sources.

Information From Third Parties

We may receive limited information from payment providers (to confirm a transaction) and from advertising platforms (to measure ad performance). We do not purchase personal data from data brokers.

3. How We Use Your Information

We use personal information for the following purposes:

To provide the Site and fulfill orders: process payments, deliver digital products and license keys, provide customer support, and manage your account.
To send transactional communications: order confirmations, delivery notifications, license information, password resets, and important account or product updates.
To send marketing communications (with your consent where required): newsletters, product announcements, promotions, abandoned cart reminders, and surveys.
To personalize your experience: show relevant products, save your wishlist, and provide tailored recommendations through the Instrument Finder.
To improve the Site and our products: analyze usage patterns, review session recordings, and test changes.
To measure advertising performance: attribute orders to marketing campaigns and evaluate the effectiveness of ads.
To prevent fraud and secure the Site: detect suspicious activity, block abuse, and protect our systems and users.
To comply with legal obligations: respond to lawful requests, enforce our terms, and meet tax, accounting, and other regulatory requirements.

4. Legal Bases for Processing (EU/UK Visitors)

If you are in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under the GDPR and UK GDPR:

Contract: to process your orders, deliver products, and provide customer support.
Consent: for marketing emails, SMS messages, non-essential cookies, and session recordings. You may withdraw consent at any time.
Legitimate interests: to secure the Site, prevent fraud, improve our products, and measure performance, where those interests are not overridden by your rights.
Legal obligation: to meet tax, accounting, and regulatory requirements.

5. How We Share Your Information

We share personal information only with the service providers and recipients listed below, and only to the extent necessary for the purposes described in this policy. We do not sell your personal information for monetary consideration.

Recipient	Purpose	Data shared
PayPal	Payment processing and fraud prevention	Billing details, transaction data
Klaviyo	Email marketing, SMS marketing, abandoned cart messaging, and marketing automation	Name, email, phone (if opted in), purchase history, wishlist events
Google (Analytics, Tag Manager, Ads)	Site analytics and advertising measurement	Pseudonymous identifiers, device data, usage data
Meta Platforms (Facebook Pixel)	Advertising measurement and retargeting	Pseudonymous identifiers, event data
Microsoft Clarity	Session recording and heatmaps	Pseudonymous session interactions
Cloudways (hosting)	Site hosting and backups	All Site data at rest
Cloudflare	Content delivery, DDoS protection, security	IP address, request headers

We may also share information:

With professional advisors such as accountants, lawyers, and auditors, subject to confidentiality.
In connection with a business transaction such as a merger, acquisition, or asset sale, in which case personal information may be transferred to the successor entity.
When required by law to comply with valid legal process, protect our rights, or prevent fraud or harm.

6. International Data Transfers

We are based in the United States, and most of our service providers are located in the US or process data in multiple regions. If you access the Site from outside the US, your information will be transferred to, stored in, and processed in the US and other countries.

For transfers of EU, UK, or Swiss personal data, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, or reliance on adequacy decisions where available.

7. How Long We Keep Your Information

We retain personal information only as long as necessary for the purposes it was collected, or to meet legal, accounting, or reporting requirements. Typical retention periods:

Order and transaction records: 7 years, to meet tax and accounting obligations.
Account information: for as long as your account is active, plus a reasonable period after closure for legal and dispute resolution purposes.
Marketing consent records: until you unsubscribe or withdraw consent, plus a limited period for proof-of-consent records.
Abandoned cart data: up to 30 days after cart abandonment.
Support communications: up to 3 years from the last contact.
Website analytics: as set out in our Cookie Policy.

After the retention period ends, data is deleted or anonymized.

8. Your Rights

Depending on where you live, you have some or all of the following rights regarding your personal information:

Access: request a copy of the personal data we hold about you.
Correction: request that we correct inaccurate or incomplete data.
Deletion: request that we delete your data, subject to legal retention requirements.
Portability: request your data in a structured, machine-readable format.
Restriction or objection: ask us to limit or stop processing in certain cases.
Withdraw consent: withdraw consent for marketing, cookies, or other consent-based processing at any time.
Complaint: lodge a complaint with a supervisory authority (EU/UK visitors).

To exercise any of these rights, email [email protected]. We will verify your identity before acting on the request and respond within the timeframe required by applicable law.

Marketing opt-out

Email: click “unsubscribe” in any marketing email, or update preferences in your account.
SMS: reply STOP to any marketing text to opt out, or HELP for assistance.
Advertising cookies: manage through our cookie consent banner.

US State Privacy Rights

Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other US states with comprehensive privacy laws may have additional rights:

Right to know the categories and specific pieces of personal information collected.
Right to delete personal information, subject to exceptions.
Right to correct inaccurate personal information.
Right to opt out of the “sale” or “sharing” of personal information for targeted advertising.
Right to limit the use of sensitive personal information.
Right to non-discrimination for exercising your rights.

Notice on “sale” and “sharing”: we do not sell personal information for money. However, under California’s CPRA and similar laws, the use of certain advertising cookies (such as the Meta Pixel) may be considered “sharing” for cross-context behavioral advertising. You can opt out of this sharing at any time through the cookie consent banner on our Site, by enabling the Global Privacy Control (GPC) signal in your browser, or by emailing [email protected].

Authorized agents. California residents may designate an authorized agent to submit requests on their behalf. We will require proof of authorization.

9. SMS Marketing Details

If you opt in to SMS communications, we use your phone number to send marketing messages, abandoned cart reminders, and transactional updates. Messages are sent through Klaviyo. Message and data rates may apply. Message frequency varies.

Reply STOP to any marketing message to opt out.
Reply HELP for help, or contact [email protected].
SMS opt-in data is not shared with unaffiliated third parties for their own marketing.

For the full terms governing SMS communications, see our Mobile Terms of Service.

10. Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to operate the Site, measure performance, and deliver marketing. Full details, including the specific cookies used and how to manage your preferences, are in our Cookie Policy.

11. Do Not Track and Global Privacy Control

Because there is no common industry standard for “Do Not Track” browser signals, we do not currently respond to DNT. Where required by law, we honor the Global Privacy Control (GPC) signal as an opt-out of the “sale” and “sharing” of personal information.

12. Automated Decision-Making

We do not engage in automated decision-making that produces legal or similarly significant effects about you. Product recommendations (including those from the Instrument Finder) are not binding decisions and do not affect your legal rights or access to our products.

13. Children’s Privacy

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact [email protected] and we will delete it.

14. Security

We use industry-standard safeguards to protect your information, including TLS/SSL encryption for data in transit, hashed passwords, access controls, and managed hosting with Cloudways. No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a security incident affecting your personal data, we will notify you and the appropriate authorities as required by law.

15. Third-Party Links and Social Media

The Site contains links to third-party websites and embedded content from platforms such as YouTube, SoundCloud, Vimeo, Facebook, and Instagram. Your interactions with those services are governed by their own privacy policies. We encourage you to review them before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top indicates when it was most recently revised. Material changes will be announced through the Site or by email where appropriate. Your continued use of the Site after changes become effective constitutes acceptance of the revised policy.

17. Contact Us

For any questions, concerns, requests, or complaints related to this Privacy Policy or your personal information: